DAY 13 of 30 Days to a High Performing Website
PHOTOS OF YOU! – Design & Usability Essential
In the hundreds of usability studies we have carried out over the years, whatever industry we are analysing, most visitors want to see who is behind the business as it helps build trust.
Your “About” page should be regarded as your opportunity to build rapport. Prospective clients get to know and like you before they engage you. Ensure your “About” page includes a profile image of team members or at the very least, the leadership team.