DAY 25 of 30 Days to a High Performing Website
KEEP IT SMOOTH – Usability Essential
Make the whole user journey easy and enjoyable. Implementing easy to use functionality such as submission forms and tap to call is a joy for your visitor. However, be careful not to introduce functionality that your visitor doesn’t want; implementing pop-up subscriber forms or live chat for example should be thought through carefully to ensure they don’t interrupt the user’s “flow”.
As you’ve probably experienced yourself…..unwanted or “unexpected” functionality can lead to frustration.