DAY 26 of 30 Days to a High Performing Website
DESIGN FOR THE USER – Usability Essential
With stylish templates available, a fresh and modern website can be easy to achieve. Knowing your visitor’s journey and the goals they want to achieve on your website is the key ingredient to turning a good-looking website into the smooth sales machine that it should be.
If a primary goal of your user is to find out how your process works – give this information to them in a clever infographic on the homepage. If you confine this information to the “About” page and expect them to read a full paragraph about it, frustration will set in and they will likely bounce away. Find out what your user wants and hand it to them on a plate.