DAY 3 of 30 Days to a High Performing Website
ENGAGING ELEMENTS – User Experience Essential
There are many ways to engage your visitors and one of them is by using carefully picked functionality. This does NOT mean introducing “Whizz Bang”, i.e. shooting stars across the screen or random pop-ups. After all, your prospective customers have arrived to find out information and are on a “journey”. Anything that distracts them from this journey will be downright annoying and likely increase your bounce rate.
However, automatic image sliders, hover over feedback and images opening in light boxes can all increase the user’s experience and keep them interested. If your website currently lacks engaging elements, don’t worry, they can often be introduced pretty easily with the help of your web developer, ask them what’s possible.