A Piece of Perth provides valuable information to prospective and new migrants to Perth. The two Perth women behind this business wanted a new website to take A Piece of Perth to the next level, bringing on more partners to add value to their site and ultimately grow their reach and readership.
During the usability phase of this project, it became very evident that there was a yearning within their users to spend a lot of time soaking up migration information in anticipation of living in Perth. In fact, the studies revealed that the excitement behind this life change meant that users would happily spend hours and regularly revisit an engaging and fun platform with this type of content.
A bright and lively site was designed to capture the visitors attention and keeping them engaged. Two characters are used to help direct the user on their journey of this content rich website depending on whether they are potential or new Perthies. The modern website has helped the business owners secure new sponsors and partners and give them the confidence to continue growing this community.