City of Rockingham

Rockingham, Western Australia

CLIENT INTERVIEWS | HEAT MAP ANALYSIS | INFORMATION ARCHITECTURE DESIGN | PERSONA DEVELOPMENT | USER EXPERIENCE STUDIES | VISITOR BEHAVIOUR ANALYSIS

WHAT

The City of Rockingham required a partner that would challenge their strategy and approach so far, and after a face-to-face website review with the team, engaged Burning Fruit to perform extensive User Experience activities with a view to redesigning their dated web presence.

IDEAS

Not only was extensive analysis performed on the current website, the Burning Fruit team spent a week in Rockingham identifying and designing personas, performing face-to-face studies on the City’s target demographics, and executed activities to formulate a new information architecture for the new website.

WOW

The end result was transformational, from a design user experience, and educational perspective. The City of Rockingham took on board a whole set of new user experience concepts, executed all recommendations put forward, and utilised all research throughout their organisation for customer service, marketing and process improvement.

Incredibly knowledgeable and passionate about improving the UX for our new website.

We found Stephen and the team at Burning Fruit to be incredibly knowledgeable and passionate about improving the UX for our new website. They were very thorough, flexible and delivered a great outcome on time and on budget. It was a pleasure to work with them.We so enjoyed working with you and your service was inval...

Nollaig Baker / Sonya Kimbar, Marketing READ THE REVIEW