Glassential is a new business providing “glass curtains” to the Perth market. Glass curtains are frameless glass panels that allow you to enjoy your patio all year round. As a very new and largely unknown product in the marketplace, our task was to design a website that appeals to the discerning home owner as well as educating them on the benefits of choosing Glass Curtains.
Through the usability phase of the project, the target market helped us identify the most important information they required when looking for a solution to enclose their outdoor area. They were not interested in the fine, engineering details, however desired reassurance of the quality and the difference it would make to their lifestyle. Our copywriting team used this guidance that resulted in a benefit oriented approach in the language of the copy.
The business owner was extremely pleased with the design, it was precisely the “feel” he wanted it to invoke. He now has the foundation to build his business. Our team optimised the page titles and descriptions for on-page SEO which was enough to get the website to page 1 of Google for “Glass Curtains Perth” within a couple of weeks.