High Flyers

CLIENT

High Flyers WA
29 Dellamarta Road, Wangara, WA 6065
http://highflyerswa.com/

High Flyers are an Australian Owned trampoline and gymnastics academy catering to both young children and adults with a range of recreational and competitive gymnastics and trampoline programs.

PROBLEM

High Flyers were looking for a complete transformation of their website that was dated, lacked engaging graphic elements, and not mobile friendly. What they had in abundance was a loyal visitor base of gymnasts and parents, amounting to thousands of visits per month. Their longevity in the online space also meant their search rankings were good for many critical keyword phrases.

SOLUTION

The design was created to speak to the audience by making it exciting and cutting edge as well as allow access for potential clients to enquire. The website also had to align with the business’ desire to be rugged and convey an ‘extreme sports’ look and feel. A shop was recommended due to the fact that many products would be repeatedly purchased by clients throughout their career at High Flyers.

OUTCOME

We took advantage of the traffic and created a shop that would on-sell products that gymnasts would purchase on a regular basis. We matched each panel to a call to action to allow visitors access to firstly the information, and secondly a way to find out from the club how to sign up. High Flyers are also active on social media, so including feeds into the site has allowed all visitors to see how active the club is.

The club continues to rank well and get regular daily enquiries about their services. We are also looking to include more Go-Pro videos over time.

CLIENT TESTIMONIAL

We contacted Burning Fruit to manage our website we developed on our own. He not only took it on, but completely re-designed the site to the extent that it has an incredible amount of traffic and we have found it to be the perfect way to publish information about the club. Steve provides an excellent service and keeps us informed about what is going on. Since then, we have now re-designed the site using Burning Fruit enhancing the look and feel and adding a shopping cart!

Thank you Steve!