Lemon Tree Book Company

Tracey Regan & Ross Cameron UK & Australia

Lemon Tree Book Company creates personalised stories based on a number of lovable characters for children of various ages groups. The book packs allow children to create their own personalised books in an interactive way. They also have a mobile app available for download to get additional stories.



Tracey’s previous website did not show the company’s full product offering to its audience and her brand was also not conveyed fully through the style of the website.



User experience studies were conducted and a full set of recommendations were provided to Lemon Tree Book Company to review with the proposed re-design. In addition, a focus group session was conducted by Burning Fruit for the new packaging that was being re-designed.



The website was based upon a flat design and a landscape that reflects the illustrated stories that Lemon Tree Book Company create for kids of various age groups. It also contains a number of identified user experience goals.

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