Launching a brand new company with an advertising campaign and a tight deadline, POP 2 Storey wanted to hit the ground running with a website that spoke to their market. They needed to know exactly what their prospective clients wanted.
We carried out extensive usability studies within the demographic POP 2 Storey were targeting. Finding out exactly what appeals to the savvy first homebuyer; we found out if they wanted live chat, whether special offers were important and much, much more.
POP 2 Storey immediately started receiving enquiries as soon as the brand was launched. With engaging design, the website takes their visitors on a journey, helping them take the next step to home ownership.