DAY 24 – Content for the User
DAY 24 of 30 Days to a High Performing Website
CONTENT FOR THE USER – Content Essential
Providing your website visitors with content which is important to them will make their first experience with your business positive.
Find Out What They Want
Do they want to see testimonials? Would case studies help them understand your service? Do they want detailed product information? Do they expect to see prices and company background information?
Ask your market what they want on your website as gaps in your content can lead to frustration and they may look elsewhere.