DAY 17 – Prominent Promises
DAY 17 of 30 Days to a High Performing Website
PROMINENT PROMISES – Content Essential
What promises do you make to your potential customers? Why would they choose you over your competitors?
Often promises, missions and core values are hidden within the content on the “About” page. This is a shame and would be better placed in a prominent location on the homepage, giving your potential customers reassurance that your offering is right for their needs.