Stack Up Your Credibility – Our Top 10 Credibility Items You Must Have On Your Website
Anyone can pretend to be anyone in this day and age, and we all know what it is like to be taken for a ride. Building credibility on your across your online presence is critical to allow audiences to embark on a journey with your business.
Sprinkle You Credibility
Each visitor in your audience will go through a journey towards, and ultimately through your website.Even before landing on your website, your visitors will check you out on Google. Tick those boxes by:
- Ensuring you have a Google My Business (GMB) page
- Building up your GMB profile with physical location if possible, images of your location and/or products
- Building up your Google reviews
First Impressions Last!
From there, your visitors are likely to go direct to your website – first impressions count! People form 75% of their judgment on a website’s credibility purely on its aesthetics. Hence, your website needs to look stunning without the addition of relevant credibility items.
88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
The User Journey for Your Lazy Visitor
Once on your website, you need to assume your visitors are lazy, and need to be spoon-fed. Devise a number of user journeys from your home page or landing page that will take your visitors through your website, from home page to sub-pages, whilst all the time reinforcing items of credibility with each click. For example, for each service add some case studies that utilised specific services.
Our Top 10 Credibility Items
First and foremost, your home page needs to exude credibility. This can be done easily and should be built into an engaging design, so not only is your audience impressed by your online shop front, you’ve got the goods to back it up.
Check out our Top 10 credibility items to include on your website:
- Killer statistics on your work you have done / products you have sold
- Logos of businesses you have worked with
- Case studies reinforcing the quality of your services via images
- Imagery of your team, or your leadership team
- Experience in the industry
- Current up-to-date news
- Knowledgable articles that educate your audience and show you are experts in your field
What you present will depend on the type of audience you service. B2B is different from B2C, but both need that credibility hit.
Am I Credible?
Get someone to review your website in relation to our top 10, and let them tell you how you stack up!