What Is Your Bounce Rate – 5 Ways To Reduce Your Bounce Rate
When I delve a little deeper into the marketing activities of any business, I always ask that dreaded question…
“What Is Your Bounce Rate?”
9 out of 10 answers are populated by a tumbleweed, followed by an “I have no idea…what is a bounce rate?”.
What Is Your Bounce Rate?
To put it simply, a bounce rate is how quickly new visitors leave your site and go to a competitor without interacting with your site – basically they lose interest in your business very quickly.
If 7 out of 10 people leave your website, your bounce rate is 70%.
How Do I Find My Bounce Rate?
If you have Google Analytics on your website (for those who don’t know what Google Analytics is, I strongly suggest you stop reading and look it up now – this will obviously contribute to the bounce rate of this article, but I don’t mind), you will need to do the following:
- Log in to your Analytics Dashboard – usually located here: https://analytics.google.com/analytics/web/
- Under Demographics on the bottom left of your Dashboard, select your Country
- Click through to your specific country
This will show your bounce rate from visitors in each state. If you are region-specific, you should pay attention to that particular region.
What Should My Bounce Rate Be?
A half-decent bounce rate is < 50%, and if you are hitting < 35%, you have done very well indeed, and worthy of a pat on the back!
Here is the bounce rate of Venue Maestro (https://venuemaestro.com/), a Burning Fruit business that drives leads to high-end venues. The website started in Western Australia and is now Australia-wide. Note the bounce rate as well as the time on site – nice!
5 Ways To Reduce Your Bounce Rate
Below are 5 simple ways to assist in reducing your bounce rate:
- Goals – Address 3 core goals your target audience is looking for in the top part of your home page
- Imagery – High-quality imagery site-wide, but especially on the home page
- CTAs – Ensure there is a call to action in each panel to give easy access to further information
- Context – Give each part of your home page some context
- Infographics – Use infographics to graphically represent content, reducing the amount of text on the page – remember, only 30% of the text is actually read on any page, so make it count!
That’s it! Simple!
Now you need to note the date of any changes you do and measure effectiveness. If you’ve done the above well, you will see some changes pretty soon.
This is just a start – there is plenty more you can do. If you are looking for professional advice on how to reduce your bounce rate, give us a buzz at Burning Fruit.