The Alfresco Factory

The Alfresco Factory create and deliver DIY or pre-assembled woodfired ovens across Australia. They have been operating for over 20 years, and handcraft every oven for their customers.

The Alfresco Factory team owned a dated website that was uninspiring, lacked cohesion, and presented limited information to the visitor through clunky navigation and poor style guide implementation. Quite simply, the website was holding the business back.

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CUSTOM DESIGN
CUSTOM SLIDERS
PERSONA DEVELOPMENT
SEARCH ENGINE OPTIMISATION
USER EXPERIENCE STUDIES
VIDEO INTEGRATION

Scroll through homepage!

Time to get fired up

The task was to design a user-friendly and vibrant website that clearly categorises The Alfresco Factory’s products, engages the target audience, and drives conversions.

Wood fired winners

We were excited to deliver an easy-to-navigate website that showcases the craftsmanship and customer service expertise of The Alfresco Factory team. Utilising our SEO service to drive specific traffic to the site, our detailed user experience studies highlighted the information and design aspects that appealed to the target audience. Being able to create a website that the client loves and customers want to explore was a win-win!

We engaged Burning Fruit to develop our website - and we are so glad we did!

We engaged Burning Fruit to develop our new website - and we are so glad we did! They have produced a stunning, easy to navigate website which has resulted in a much improved user experience for our customers.

Jonelle Lowe

The Alfresco Factory